Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 9

Hummer Bummer: GM Wants Out of Guzzler Game†

Auto Giant Finds Out There's Less Green in Truck Brand Today

Advertising Age, June 9, 2008 — DETROIT (AdAge.com) — Hummer's rapid descent from hot to not is an automotive tale for our times.

As recently as 2006 the truck was still seen by many consumers as a fun — even cool — ride, making regular appearances in Hollywood (notably on HBO's "Entourage") and at big sporting and red-carpet events. It was also a sales success story for owner General Motors. Today it has become an economic, environmental and brand liability for the company — a fact not lost on GM Chairman-CEO Rick Wagoner, who looks like he wants the off-roader off the books

Categories: Brand Strategy, Marketing Strategy
Tags: GM, Hummer, Green

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