Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JUN 9

Facebook Launches Ad Feedback; MySpace Ditched for Offensive Ads

MarketingVox, June 9, 2008 — Facebook has launched a feedback feature for ads on its site, reports robwebb2k. Each Facebook ad now comes with a pair of "StumbleUpon style thumbs," he writes. Rating a Facebook ad "thumbs down" results in the ad being changed. When users rate an ad, a pop-up feedback window asks why it was either liked ("interesting," "relevant to me," "good offer," "other") or disliked ("misleading," "offensive," "pornographic," "irrelevant," "repetitive," "other").

Categories: New Media Marketing, Marketing Effectiveness
Tags: Facebook, Advertising Effectiveness

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