Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JUN 2

NBCU, Nielsen Team on New Sales Measure†

Partnership Will Cull Data from TV Ratings, Online Video Streaming, Consumer Activity

Advertising Age, June 2, 2008 — NBC Universal and Nielsen have decided to collaborate on new sales measures using data from TV ratings, online video streaming and consumer activity based on specific industry categories. It's just the latest step by a TV network to cobble together information for advertisers that goes beyond the typical reach-and-frequency ratings that have been the benchmark of the business for decades.

The two companies said their alliance is designed to "move advertising sales beyond traditional demographic data" and promote the development of new sales and marketing measures.

Categories: New Media Marketing, Marketing Effectiveness
Tags: NBC Universal, Nielsen, Measurement, TV Tracking

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