Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 2006

Global Trends to Watch†

Brand Strategy, April 10, 2006 — They may have started out as small-scale stunts, but some more unusual marketing techniques are catching the eye of mainstream advertisers.

Category: Marketing Strategy
Tags: Advertising, Product Placement, Trends

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