ANA Survey Finds Most Struggle With 'Parochial Structures'

MediaPost Publications, May 30, 2008 — A survey of members of the Association of National Advertisers fielded by CoActive Marketing Group shows that 74% of marketers employ integrated marketing campaigns for most, if not all, of their brands. But only one quarter of marketers give their firm's integrated-marketing efforts a "very good" or "excellent" rating.