Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
MAY 30

ANA Survey Finds Most Struggle With 'Parochial Structures'

MediaPost Publications, May 30, 2008 — A survey of members of the Association of National Advertisers fielded by CoActive Marketing Group shows that 74% of marketers employ integrated marketing campaigns for most, if not all, of their brands. But only one quarter of marketers give their firm's integrated-marketing efforts a "very good" or "excellent" rating.

Category: Marketing Strategy
Tag: Organizational Design

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