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MAY 29

Heinz Is Expected to Increase Profit and Sales Forecasts†

EmergingMarkets,New Products Help; Real Pricing Power

Wall Street Journal, May 29, 2008 — H.J. Heinz Co is expected Thursday to raise its profit- and sales-growth forecasts as the company unveils its first two-year plan since a proxy fight with activist investor Nelson Peltz in 2006.

The Pittsburgh-based ketchup giant will report results for the fiscal year ended April 30 at an investor meeting in New York City, where it is also expected to increase its sales-growth outlook for the next two years to 6% or more from 4%, and its earnings-per-share growth forecast for the same period to between 8% and 11% from the previous projection of 7% to 9%.

People close to the company say the growth is expected to come from new products, higher prices for existing products and an accelerating push into emerging markets.

Categories: Innovation, Marketing Strategy
Tags: Heinz, Emerging Markets, New Products

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