Study Shows Blogging Now 'Mainstream' Among Women†

Many Web Users Actively Contributing, Not Just Surfing

Advertising Age, May 28, 2008 — Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination — for women at least, and maybe for marketers courting them, too.

According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.