Hershey's Promotes Bliss via Experiential Party

Promo Magazine, May 27, 2008 — The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products. The company recently used themed house parties via House Party, a marketing services firm, to support its new Hershey’s Bliss chocolate line. Hershey’s staged 10,200 “House of Bliss” parties over the April 25 weekend to sample its latest item and spread interest as the product rolled out in stores.