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MAY 27

Cat kicks in to sponsor English rugby team

Crain's Chicago Business, May 27, 2008 — Construction giant Caterpillar Inc. will sponsor the English rugby union club Leicester Tigers in a five-year deal worth about $11.8 million.

The deal is the biggest club rugby sponsorship in the world, the club said Tuesday.

Categories: Brand Strategy, Marketing Strategy
Tags: Caterpillar, Sponsorship

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