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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 16

Why GE Is Getting Out of the Kitchen

Stoves, refrigerators, and other appliances used to be the core of General Electric's business. But now the hot growth is elsewhere

BusinessWeek, May 16, 2008 — By jettisoning one of its most iconic units, General Electric (GE) would join a small but high-profile club of companies that famously parted ways with businesses once synonymous with their brand names. Companies such as IBM (IBM) and Eastman Kodak (EK) have also—either because of financial straits or tactical maneuvering—transformed themselves by letting go of ventures that once defined them.

Category: Brand Strategy
Tags: GE, Brand Architecture & Portfolio, Business Strategy

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