Top Advertisers Add Meaning to Marketing†

P&G, Others Aim to Aid, Not Invade, by Crafting Purposeful Campaigns

Advertising Age, May 26, 2008 — Self-loathing has become all too commonplace in marketing, as Bridge Worldwide CEO Jay Woffington sees it, and not entirely without reason.

Young marketers or agency executives don't take long to learn they've dedicated their lives to creating stuff people seek to avoid, and with increasing success. But Bridge, a digital unit of WPP Group's Wunderman in, of all places, Cincinnati, ancestral homeland of Procter & Gamble Co. and interruptive advertising as we know it, thinks it has a disarmingly simple answer: "Marketing with Meaning."