Advertisers in touch with teens' cellphones

Youths are signing up to have pitches, photos and links to websites sent to their multifunction mobile devices.

Los Angeles Times, May 23, 2008 — As she readied for last night's prom, Jamie McGraw asked her friends for advice about hairstyles, shoes and a dress. She also turned to her cellphone for a little help. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine's suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions."