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MAY 2008

Advertisers in touch with teens' cellphones

Youths are signing up to have pitches, photos and links to websites sent to their multifunction mobile devices.

Los Angeles Times, May 23, 2008 — As she readied for last night's prom, Jamie McGraw asked her friends for advice about hairstyles, shoes and a dress. She also turned to her cellphone for a little help. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine's suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions."

Category: Marketing

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