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  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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MAY 21

Google's 'Analytics Evangelist' Explains Why Websites 'Suck'†

Kaushik: Despite Mounds of Data, Marketers Don't Understand Consumers

Advertising Age, May 21, 2008 — Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo — as in the "highest paid person's opinion." And, yes, you're likely a hippo — a successful advertising executive, CMO or brand manager, pulling in a six-figure income, often found pontificating about what does and doesn't work online. You use tried-and-true metrics such as unique visitors and click-through rates to decide on the best design for your landing page or what content is best suited on your product site.

Category: Marketing Effectiveness
Tag: Metrics & Measurement

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