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MAY 19

CMOs, Stop Obsessing Over the Tenure Stat†

Instead, Here's What They Should Be Asking Themselves

Advertising Age, May 19, 2008 — Without question the marketing community has taken hold of the CMO-tenure statistic and run with it. Whether it's morbid fascination or the need to continually justify the role of the chief marketing officer, we simply need to move on.

Instead of framing their roles in terms of self-preservation, CMOs should be asking themselves: What is the proper role of marketing at my organization, and how can it be used to create as much value as possible?

Category: Marketing Strategy
Tag: CMO

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