Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
MAY 20

Online TV Ads No Longer Afterthought†

'Upfront' Purchase Deals To Include Serious Talks About Web Campaigns

Wall Street Journal, May 20, 2008 — Conscious that millions of people are now watching TV shows online, marketers are likely for the first time this year to make digital-ad buys a key part of their "upfront" ad-purchase negotiations with TV networks, media buyers say.

"The digital ads aren't a throw-in after the main conversation is over. It's now part of the main conversation," says Alan Schanzer, managing partner at MEC Interaction North America, part of WPP Group's media-buying and planning unit Mediaedge:cia.

Categories: New Media Marketing, Marketing Strategy
Tag: Online Marketing

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