Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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MAY 20

Survey: Marketing efforts likely to survive downturn-driven budget cuts

Marketing Daily, May 20, 2008 — Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the CMO Club.

Seventy-one percent of chief marketing officers in the study do not plan on cutting their company's marketing budget, while only 14 percent said they would.

Category: Marketing Effectiveness
Tags: CMO Club, marketing effectiveness, Recession

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