Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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MAY 18

Change boosts P&G's Febreze; nearing $1B sales milestone

Chicago Tribune, May 18, 2008 — It took some new uses to turn Procter & Gamble Co.'s Febreze into a brand now within whiffing distance of the billion-dollar annual sales milestone. After its first few years on the market, people weren't using the original fabric odor spray all that often, and sales were flattening. But researchers then realized people were already trying out the spray in other ways in their homes.

Category: Brand Blunders
Tags: Febreze, P&G, Brand Extensions

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