Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
MAY 9

Dove: 'Real Women' Ads Were not 'Digitally Altered'†

Marketer and Celeb Photographer Deny Reports of Retouched Images for Campaign

Advertising Age, May 9, 2008 — Dove's "real beauties" were not airbrushed, but their photos were treated to eliminate dust from the film and provide "color correction," according to Unilever and celebrity photographer Annie Leibovitz.

Category: Brand Blunders
Tag: Dove

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