Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAY 7

Dove's 'Real Beauty' Pics Could Be Big Phonies†

Photo Retoucher Says He Improved Images in Controversial Campaign

Advertising Age, May 7, 2008 — Dove's "real beauties" may not be so real after all, at least by the account of a renowned airbrush artist.

In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.

Category: Brand Blunders
Tag: Dove

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