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MAY 7

Red Robot Helps Crocs Take a New Path†

Branded Online Travel Guide Provides a Platform for Footwear Maker

Advertising Age, May 7, 2008 — To pierce through the ad clutter and really engage your consumers, offer a service, not an ad.

That, in a nutshell, is the logic behind Cities by Foot, a new travel-guide website unveiled today that provides high-definition video presentations of local shops and restaurants in different cities, devised by entertainment and marketing agency Red Robot for its client, footwear maker Crocs.

Categories: New Media Marketing, Brand Strategy
Tags: Crocs, Community

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