Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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MAY 5

Economy, Rivals No Match for BK's Marketing†

Fast Feeder Notches Sales Gain of 5.4%, Trouncing Even Ascendant McD's

Advertising Age, May 5, 2008 — Burger King is giving rivals a solid thrashing — and marketing is getting the credit.

While other fast feeders fault the recession and housing crisis for tepid sales, Burger King posted a healthy same-store-sales gain of 5.4% in its fiscal third quarter, well ahead of even McDonald's, which reported a comparatively anemic 2.9%.

No. 3 burger chain Wendy's, now in the throes of an ownership change, saw same-store sales fall 1.6% at company-run stores in the same period.

Analysts are crediting Burger King's marketing with some of the gains.

Category: Marketing Strategy
Tag: Burger King

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