Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
MAY 5

Is Your Consumer Using Social Media?†

Nine Profiles of Who Your Targets Are and Where They Might Be Online

Advertising Age, May 5, 2008 — Raise your hand if you believe social media is an important way to build a brand. Now raise your other hand if you're still not sure how to do that properly.

Most people probably have two hands in the air right now. Put them down; your cubemates think you're crazy.

While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers.

Category: New Media Marketing
Tag: social media

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