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  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
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MAY 4

McD's CMO Dillon Activates 'The Year of Innovation'†

Brandweek, May 4, 2008 — McDonald's is a juggernaut. The No. 1 U.S. fast food chain grew 6.1% to $28.75 billion last year, per Technomic, Chicago. For a little perspective about how big McDonald's is: Its sales are three times that of No. 2 burger chain Burger King.

Category: Innovation
Tag: McDonald's

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