MAR
2006
Managing Uncertainty†
Financial Times, March 23, 2006 — Far too many products fail because they do not excite customers or reach the sales and market-share goals set by the companies that developed them.
Category: Marketing
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Financial Times, March 23, 2006 — Far too many products fail because they do not excite customers or reach the sales and market-share goals set by the companies that developed them.