Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • more factoids ›
MAR 2006

Managing Uncertainty†

Financial Times, March 23, 2006 — Far too many products fail because they do not excite customers or reach the sales and market-share goals set by the companies that developed them.

Category: Marketing Strategy
Tag: New Products

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