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APR 30

Google CEO Foresees Advertising, Technology Cozying Up

Marketing Daily, April 30, 2008 — Look for the advertising and the technology industries to grow cozier in a move similar to one experienced by the financial industry during the 1970s. That's when a set of scientists and mathematicians developed new metrics, and suddenly a generation of employees focused on analytics joined financial firms to maximize efficiencies and profits, Google chairman and CEO Eric Schmidt told attendees at the 90th annual American Association of Advertising Agencies Leadership Conference on Tuesday in Laguna Niguel, Calif.

Category: Marketing Effectiveness
Tags: Google, Advertising Effectiveness, Metrics & Measurement

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