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APR 2008

Kraft: No More Cheesy Extensions†

Brandweek, April 29, 2008 — Until recently, Kraft's growth strategy largely revolved around extensions, like Philadelphia Cream Cheese snack bars or Jell-O cheesecake snacks entry with peaches and bananas. But now the company is taking a different approach.

Category: Innovation
Tags: Kraft, Brand Extensions, CPG

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