Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 28

Saturn Brand Expands Orbit With Its Own Social Network†

Online Community Pulls in 1,200 Members in Its First Three Weeks

Advertising Age, April 28, 2008 — The General Motors Corp.'s Saturn brand has always been built on the concept of community. Now it's creating one on the web.

The auto brand has begun a social-networking site, ImSaturn, which has pulled in 1,200 members in its first three weeks. Saturn originally expected to attract 1,000 people in six months. "Our estimate," said a spokesman, "was a little off."

Category: New Media Marketing
Tags: Saturn, Social Networking

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