Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 29

Charles Schwab Reaches Out To Gen X With Resourceful Site

MediaPost Publications, April 29, 2008 — Fifteen years ago, members of Gen X were perceived as slackers stuck in dead-end McJobs with a cynical view of the future. Of course, time marches on, and now they are pursuing careers, having children and thinking about retirement... says Ilkay Can, director of acquisition for Charles Schwab. "They know they want to focus on their finances, and they know they need to get started saving--they just need a little help."

Categories: New Media Marketing, Marketing Strategy
Tags: Charles Schwab, gen x, web marketing

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