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APR 29

Marketers Turn Vacant Storefronts In Mall Into Ad Venues

MediaPost Publications, April 29, 2008 — Don't look now, but high vacancy rates are forcing the local mall to turn lemons into lemonade. Property managers are converting vacant store windows into high-tech digital ad displays, creating a new ad medium that's considerably less depressing than soap-covered windows or "This space could be yours!" banners.

Category: New Media Marketing
Tags: Advertising, Retail

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