Marketing Factoids

  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising. source ›
  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
  • more factoids ›
APR 17

The World's 50 Most Innovative Companies

BusinessWeek, April 17, 2008 — In a climate when innovation efforts and research and development budgets are likely to see more scrutiny than ever, our 2008 list of the World's Most Innovative Companies adds three financial measures to the mix to determine the rankings. For this year's list, votes cast in the proprietary BusinessWeek-BCG survey received 80% of the overall weighting, stock returns were weighted 10%, while three-year revenue and margin growth each got 5%.

Category: Innovation

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.