Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 23

Another Piece That Aims to Solve ROI Puzzle†

MediaVest Partners With TRA to Connect Dots Between TV Ads and Shopping Habits

Advertising Age, April 23, 2008 — Publicis Groupe's MediaVest is partnering with a market-research company to answer advertising's million-dollar question: Do TV ads make consumers go out and buy products?

TRA, a media market research company, has developed a new technology that matches the advertising households receive with the products those households actually buy.

The partnership comes as the precise measurability of online advertising is putting TV under increasing pressure to show marketers a return on their investment, and as marketers are demanding more metrics to justify spending on TV.

Category: Marketing Effectiveness
Tags: Advertising Effectiveness, ROI, TV Tracking

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