Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 21

Starcom's Ad Deal for Kellogg's Hinges on Engagement†

Banner-Ad Campaign Based on Cost per Interaction

Advertising Age, April 21, 2008 — At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.

Categories: New Media Marketing, Marketing Effectiveness
Tags: Kelloggs, Accountability, Banner Ads, Engagement, Interaction

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