Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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APR 21

New Wii Games Find a Big (but Stingy) Audience

Marketing its Wii video-game system at a lower price than competitors, Nintendo has caught a wider net of potential customers, but game sales have also been slower with this softer audience.

New York Times, April 21, 2008 — Ninetendo sits atop the home video-game market. Its Wii, though less technologically advanced than Microsoft’s Xbox 360 or Sony’s PlayStation 3, continues to outsell those machines and is now in more than 20 million homes.

So why are retailers having so much trouble selling Wii games?

Category: Marketing Strategy
Tags: Nintendo Wii, Segmentation, targeting

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