Marketing Factoids

  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising. source ›
  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
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APR 14

J&J Takes Baby Steps Toward Social Media†

Camp Baby is company's latest attempt to woo Web-savvy moms.

Brandweek, April 14, 2008 — Earlier this month, Johnson & Johnson invited 56 influential mothers/bloggers to an all-expenses-paid trip to a three-day conference in New Jersey where they had breakout sessions on everything from wine tasting to infant eye exams.

Category: New Media Marketing
Tags: Johnson & Johnson, social media

Related Factoid

Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising.

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