Marketing Factoids

  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising. source ›
  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
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APR 21

Amazing Ad Recall Rates from Podcasts, Online Video Shows

Marketing Charts, April 21, 2008 — Ads in podcasts are three times as effective as “traditional” online video ads and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS. Compared with industry benchmarks of 21% for streaming video and 10% for television, unaided ad awareness for podcasts was an impressive 68% on average; aided recall was even higher, at 89% on average. Embedded ads in online video shows are also highly effective, the study found.

Categories: New Media Marketing, Marketing Effectiveness
Tag: Podcast

Related Factoid

Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television)

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