Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 21

Could Interactive Media Help Save the Airline Industry?†

Virgin America Subtly Transforms Air Travel by Empowering Customers -- at the Touch of a Button

Advertising Age, April 21, 2008 — Earlier this month, as the airline industry was imploding once again — with American Airlines grounding hundreds of thousands of passengers during its faulty-wiring debacle, and as pilots were talking about possibly grounding the proposed Delta-Northwest merger for fear of getting burned in contract talks — I was happily flying on my new favorite airline, Virgin America.

Category: Customer Experience
Tag: Virgin

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article