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APR 20

A Star at Toyota, a Believer at Ford

James D. Farley, Ford’s chief marketing officer, says he grasps that Ford is at a crossroads and that it has been on a tortured path over the last decade

New York Times, April 20, 2008 — AT a dinner here at the Bellagio hotel about two weeks ago, the ballroom buzzed with 1,400 car dealers fired up for a turnaround at the Ford Motor Company. With fresh products coming and a new ad campaign in place, they were ready to celebrate an attempted comeback by the struggling Detroit automaker.

But James D. Farley was hardly in a festive mood.

He had been on the job as Ford’s chief marketing officer for all of six months, lured away from a stellar career with the Japanese juggernaut Toyota to inject similar sizzle into Ford.

Categories: Brand Strategy, Marketing Strategy
Tags: Ford, CMO, Revitalization

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