Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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APR 17

Everyone’s a Critic

New York Times, April 17, 2008 — IN the realm of perfume, one man’s pudding is the next man’s tar. That the reaction to a fragrance can be visceral, and personal, is not news to Luca Turin, who over the years has inhaled and critiqued hundreds of scents. In assessing them, Mr. Turin, a scientist and fragrance expert, makes no attempt to hide his partisanship.

Category: New Media Marketing
Tag: social shopping

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