Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 14

Beaming Online Services Toward Blacks

New York Times, April 14, 2008 — CHEAP computers and Internet connections have helped people get online in greater numbers in recent years. Now Barry Diller’s IAC/InteractiveCorp wants to make money by helping minority groups connect more easily to specific sites.

Category: New Media Marketing
Tags: Search Marketing, targeting

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