Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
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APR 11

CBS Forms Special Ad Division for Brand Integrations†

New 'In-house Agency' to Start Talks With Marketers Earlier in a Show's Development

Advertising Age, April 11, 2008 — CBS Television Distribution, the syndicated-programming arm of CBS Corp., is forming a special ad unit within its ranks that aims to spark discussions of product integration earlier in the program development process — yet another sign that advertisers and media outlets are tackling deals that are more complex than in past years.

Category: Brand Strategy
Tags: CBS, Product Placement

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