Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 10

Can Dove Promote a Cause and Sell Soap?†

Web Site Is Devoted To 'Real Beauty'... And Product Placement

Wall Street Journal, April 10, 2008 — Women turn to all sorts of places for advice and stimulating conversation, from "The Oprah Winfrey Show" to their next-door neighbors. But are they ready to take their life cues from a soap company?

Dove is betting several million dollars that the answer is yes. The hair- and skin-products maker owned by Unilever is trying to create a new online community for women that offers entertainment, blogs, advice and advertising.

Categories: New Media Marketing, Brand Strategy
Tags: Dove, Community, Social Networking

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