Online Video Ads: Ready to Roll!

Online marketers haven’t been so excited since the introduction of animated gifs.

eMarketer, April 10, 2008 — There is no question that online video advertising is generating plenty of excitement, and also a great deal of confusion.

In-stream, in-banner, in-text, linear, non-linear, pre-roll, post-roll, layovers; when it comes to online video ads the jargon piles up faster than e-mail messages. But what exactly does it all mean?