Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
APR 10

Online Video Ads: Ready to Roll!

Online marketers haven’t been so excited since the introduction of animated gifs.

eMarketer, April 10, 2008 — There is no question that online video advertising is generating plenty of excitement, and also a great deal of confusion.

In-stream, in-banner, in-text, linear, non-linear, pre-roll, post-roll, layovers; when it comes to online video ads the jargon piles up faster than e-mail messages. But what exactly does it all mean?

Category: New Media Marketing
Tags: Advertising, Video

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