Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
APR 9

Family, Friends Most Influential on Shoppers†

ZenithOptimedia Study: TV Still King for Branding

Advertising Age, April 9, 2008 — Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia

Categories: New Media Marketing, Customer Experience
Tags: TV, Influence

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