Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 7

Marty Homlish Knows Why CMOs Don't Last†

If You're Not Embedded Into Corporate DNA, You'll Never Succeed, He Says

Advertising Age, April 7, 2008 — Martin Homlish is a rare breed of CMO who can measure his tenure in years, not months. Following 15 years at Sony, where he led, among other things, the launch of PlayStation, Mr. Homlish joined SAP, a business-software company, in June 2000.

Nearly eight years later, as global chief marketing officer of SAP AG, president-CEO of SAP Global Marketing and corporate officer of SAP Group, he is leading a company whose brand value was $10.9 billion in 2007, up 77% since the year he came aboard, according to BusinessWeek/Interbrand annual brand rankings.

Category: Marketing Strategy
Tags: SAP, CMO

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article