Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 8

Digital Engagement Top of Mind at IAA World Congress†

Online Is Not Just a Sales Channel, and Technology Will Only Increase Engagement With Consumers

Advertising Age, April 8, 2008 — The International Advertising Association's 41st annual World Congress is themed "What's Coming Next." The consensus among executives gathered here is that more focus will be placed on using digital creative to engage users rather than just advertise to them.

Category: New Media Marketing
Tags: Content, Digital media, Engagement, Technology

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