Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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APR 8

Marketers’ Role More Strategic Than in Years Past, a Ways to Go Yet

Marketing Charts, April 8, 2008 — Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the Association of National Advertisers and BtoB.

Category: Marketing Strategy
Tag: CMO

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