Study: 60% Of Large Companies Cutting Marketing Budgets

Silicon Alley Insider, April 8, 2008 — Marketing execs polled by MarketingSherpa for its "Marketing During An Economic Downturn (pdf)" report are giving a version of a theme we've heard a lot of, lately. The storyline: big marketers are cutting back overall budgets this year, but not not online spending, which is being largely left intact or getting a small increase in 2008.

Total budgets down: 60% of large companies had either cut or are planning to cut marketing budgets 2008, the survey says, compared to 29% of midsized marketers and only 13% of small ones. Only 16% of big marketers said they were increasing budgets, and 19% reported no change.