Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
APR 7

Nielsen to Buy IAG Research for $225 Million†

Adds Qualitative Measurement to Quantitative Expertise

Advertising Age, April 7, 2008 — If Nielsen can't measure its way to continued dominance of an ever-shifting advertising world, perhaps it can buy its way into it. The media-measurement company today said it had agreed to purchase IAG Research, a company that measures viewer response to ads, TV shows and product placements, for $225 million.

Category: Marketing Effectiveness
Tags: Nielsen, Advertising Effectiveness, M&A, Measurement

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