Marketing Factoids

  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • Nearly 80%of consumers trust the recommendations of family, friends, and bloggers more than they do traditional advertising. source ›
  • 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card source ›
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APR 7

Embracing Mobile Phone Commerce

KenRadio, April 7, 2008 — 25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card, and nearly one in five saying they would like to someday use cell phones as a "mobile wallet," where charges would be billed directly to their mobile accounts. In addition, ten percent of the survey participants said they would consider wire transfers and stock trading via their mobile phones, according to a new study by Harris Interactive. Mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go, a virtual taboo until now.

Category: New Media Marketing
Tag: Mobile

Related Factoid

25% of cellular phone users with mobile internet access now use their devices to buy goods and services online with a credit card

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