Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
APR 6

Online Commercials: Now That’s a Hard Sell

New York Times, April 6, 2008 — LONG ago, in the heyday of broadcast television, when networks did pretty much as they wished, rule No. 1 was this: Viewers shall sit still and obediently watch commercials.

Later, technology gave viewers the option of disregarding the network’s commandments. The arrival of the remote control’s mute button, and then TiVo, did their part to undermine commercials, and so has the more recent rise of YouTube. When viewers seek entertaining videos there, commercial breaks are not part of the picture.

Category: New Media Marketing
Tags: Hulu, Advertising, Video

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